This Pur Minerals Big Look Mascara in Black is volumizing and lengthening. This Lash Mascara creates longer, fuller, softer lashes that is Vegan and Cruelty-Free. It’s made with Arian Oil which is a revolutionary ingredient loaded with lash-loving omega fatty acids, vitamin E and antioxidants. It even coats each lash in beautiful, budge-proof color. This nourishing lightweight formula is comfortable for all day wear without flaking or smudging. It’s waterproof and never tested on animals.